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Creating a side hustle is more than just another income source, it’s about doing what sets your soul on fire.

I’m here to help you unlock your big audacious goals unapologetically.


Hey amazing soul, I’m so humbled that you’re here having a poke around and discovering how to best work with me.

I’m all about your side hustle success and I can’t wait to learn more about you and your big ticket dreams. Here are the 3 ways we can work together:

6 Month Mentorship

90 Day Transformation

High Five Pass

I’ll dive into the programs further as you scroll down the page and oh, along the way you’ll be meeting some of my amazing clients too.

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“Working with Ruby changed the course of my business as well as my mindset around business. Every session with Ruby I would jump off the call and be overflowing with new ideas, bigger goals accompanied with realistic steps to take and I would be filled with so much bloody energy! Ruby is like an energy station, 30 minutes with her and your tank is full, all your self doubts are gone and you're ready to dive even deeper into your business. I'm proud of myself for investing in Ruby, I enjoyed every moment and every interaction and am looking forward to working with her again in the future. Thank you so much Ruby, I am truly honoured to have worked with you and can't thank you enough for all of the value you have given to me over the last couples of months.” 

Bridget Paddon, Goals Coach, Goal Diggers NZ


High Five HUSTLE Pass


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A custom 5-part coaching plan with a laser sharp focus on your burning questions.

Let’s get down to the hustle.

Here’s exactly what your High Five Hustle Pass provides:

  • 30 min launch call, this is where we sit down and you get to share all the things that have been going through your mind as you’ve been considering levelling up your business;

  • An exclusively designed program based on your launch call;

  • 5 x 45 min intensive video calls that can be redeemed anytime within a two month period;

  • Full recordings of each session;

  • 20% discount to any of my online courses for 6 months;

  • Complimentary access to my membership group HUSTLEPRENEUR.VIP for 6 months.


All coaching is by application only. Go ahead and hit the APPLY NOW button, fill in the form and let’s book in a time to chat.




Made for the early stage entrepreneur ready to transform their hustle.

  • 10 x 1 hour weekly calls with your dedicated action plan and accountability;

  • Unlimited voice messaging with me over 3 months;

  • Choose from one or all of these focus points: side hustling, personal brand, attracting aligned leads and clients, spirituality in business, monetising and diversifying income streams or Linkedin/ social media tribe growth

  • 20% discount to any of my online courses for 12 months;

  • Complimentary annual access to my membership HUSTLEPRENEUR.VIP


You’ll have me in your corner for 90 days. All coaching is by application only. Go ahead and hit the APPLY NOW button, fill in the form and let’s book in a time to chat.



"In the phase of business we were in when we coached with Ruby Lee - forming a partnership and trialling new forms of generating income - Ruby was a great sounding board. She helped us brainstorm, talk out, and determine what paths would work best for us. It was like having a chat with a business bestie, one who knew her sh*t."

Alarice Stuart, Founder, Brand Babe Studios

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Half Year MentorSHIP

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Made for the side hustler ready to roll like a VIP

We’ll be crafting every aspect of your side hustle to get you ready to take the leap.

These next 6 months is all about fast tracking you to soul aligned success. I’ll be by your side as you transition from your day job, to making your first offer, to creating multiple income streams, busting through all those limiting beliefs and so much more!

This half year mentorship will change your business + life as you connect into that feeling of knowing you were made for more.

Here’s exactly what you’ll get:

  • Your custom built, 1:1 half year mentorship plan made just for your hustle;

  • 15 x 45min private video calls a month over 6 months;

  • All sessions are recorded to revisit anytime;

  • Unlimited voice messaging via WhatsApp;

  • Feedback on demand on your offers, pricing, messaging, positioning to market and how to speak to your clients/ employers. I’ll be here with you every single exciting moment in your hustle and the scary ones too.

  • Complimentary annual pass to the membership HUSTLEPRENEUR.VIP, worth $480;


  • Instant access to my library of masterclasses and workbooks;

  • Instant access to my flagship courses Personal Brand Boss & Side Hustle Slingshot, worth over $1,000;

Due to the amount and time and energy I devote to my private clients, I only have limited availability.

This is how you know you’ll have me in your corner every step of the way as we grow your business strategy, personal branding, social media plan, mindset work, busting limiting beliefs, tech & systems and generating sales.

This program is absolutely life changing and I can’t wait to work with you. If you’re getting signs everywhere from the universe to work with me (I often get told the coolest stories of stars aligning) then let’s do it!

Hit the APPLY NOW button and let’s work together.