Cart 0



Just like excelling at physical training, building your hustle muscle takes practice, the right mindset and kickass coaching. It means pushing your limits, strengthening and growing.

To do that we get soul level deep, uncovering what’s holding you back so you can go all in with your hustle. We break through any limiting fears or mindsets, crushing the barriers you’ve put in your own way. We look at your personal branding - empowering you to show up authentically and unapologetically as yourself, so you can pursue what sets your soul on fire.


You’re in the perfect position for #ownyourhustle coaching if:

  • You have an idea and you know it’s goooood, but you’re not sure how to take it out to market

  • You have an idea and you have a strong social following but you’re unsure how to monetise it

  • You’ve only recently launched your hustle and you need a few tweaks to get it humming

  • You’ve been chipping away at your hustle for around 6 months and ready to fast track to side hustle utopia

  • You’re already drawing income in your side hustle and you’re thinking it could be time to plan your transition to main hustle

  • You are not looking for a quick fix, get rich quick scheme, or a quick turnaround, you are in it for the long-term

  • You are ready to put in the work and get shit done

  • You have a huge vision and you are ready to make your mark

Bridgey Chillax (2).png
Bridgey Chillax.png

“Working with Ruby changed the course of my business as well as my mindset around business. Every session with Ruby I would jump off the call and be overflowing with new ideas, bigger goals accompanied with realistic steps to take and I would be filled with so much bloody energy! Ruby is like an energy station, 30 minutes with her and your tank is full, all your self doubts are gone and you're ready to dive even deeper into your business. I'm proud of myself for investing in Ruby, I enjoyed every moment and every interaction and am looking forward to working with her again in the future. Thank you so much Ruby, I am truly honoured to have worked with you and can't thank you enough for all of the value you have given to me over the last couples of months.” 

Bridget Paddon, Goals Coach, Goal Diggers NZ



Coaching 1:1 with Ruby Lee


High Five Coaching Pass


As a side hustler, I know that it can often feel like a game of chicken and egg.

  • Do you have to quit your job to cultivate everything you want in your business (at the risk of going broke and your entire family freaking out for you); OR

  • Do you keep working in a job that no longer feels aligned to you and you know your business isn’t fully allowed to thrive because of it; OR

  • Do you just love your day job AND you want a side hustle that gives you fulfilment in your creativity sphere; OR

  • Do you want it all BUT everyone else says it’s crazy to believe in that?

I believe you can have it all.

Let’s play a game of ‘what if’...

Finish this sentence “what if I could just...” and tag me on Instagram @_rubylee_ with your answer.

Here are some what if’s that have come from the OYH Community:

  • “What if I could just quit my job and earn even more than I did working in my 9-5?”

  • “What if I could just put an offer out there of a course and it sells out instantly”

  • “What if I could be amazing at my day job and also bring in consistent $2k months to supplement my income”

  • “What if I could grow my coaching practice to fund my family’s yearly getaway to Bali each year - with no luxury spared”

Powerful huh?I started to change my mindset FAST when I knew my purpose was calling in the form of my ‘what ifs’.

I don’t believe in coincidences and if you’re reading this with your heart beating a little faster then you know you need to get in touch with me ASAP.

Let’s dive in together.

Here’s exactly what your High Five Coaching Pass provides:

  • 30 min launch call, this is where we sit down and you get to share ALL THE THINGS that have been going through your mind as you’ve been considering levelling up your business;

  • An exclusively designed program based on your launch call;

  • 5 x 45 min intensive video calls that can be redeemed anytime within a two month period;

  • Full recordings of each session;

  • 20% discount to any of my online courses for 6 months;

  • Free access to my membership HUSTLEPRENEUR.VIP for 6 months.


Because you are so unique, we’ll need to book in a 30-min launch call right away so I can get to designing your program and our time together.

I can’t wait to get to know you, work with you and celebrate every success with you as you take that huge leap in your mindset and hustle.

All coaching is by application only. Go ahead and hit the APPLY NOW button near the bottom of this page, fill in the form and let’s book in a time to chat.


The 90-Day Transformation With Ruby Lee


Are you an early stage entrepreneur ready to call in consistent money and flow into your business? Perhaps you’re taking your side hustle to main hustle and want to learn how I did it?

Overall, you know you’re destined for something much greater than you’re currently achieving and you ready to step into an extraordinary life.

Then let’s begin your 90-day mentorship - your custom fit 1-1 program made just for your hustle. Over 3 months you will get:

  • 10 x 1 hour weekly calls with your dedicated action plan and accountability,

  • Unlimited access to me over 3 months over this amazing transformative time in your life,

  • Choose from one or all of these focus points: business strategy, personal brand road map, social media plan, mindset work, busting limiting beliefs, tech & systems and generating sales.

  • 20% discount to any of my online courses for 12 months;

  • Free access to my membership HUSTLEPRENEUR.VIP for 1 year.


This is for you if you like to roll like a VIP.

You’ll have me in your corner for 90 days as we transform your side hustle and personal brand into the powerhouse it deserves to be. Press the APPLY NOW button below, complete the form and we’ll start with your free 30 minute launch call.


"In the phase of business we were in when we coached with Ruby Lee - forming a partnership and trialling new forms of generating income - Ruby was a great sounding board. She helped us brainstorm, talk out, and determine what paths would work best for us. It was like having a chat with a business bestie, one who knew her sh*t."

Alarice Stuart, Founder, Brand Babe Studios

Bridgey Chillax (3).png

Half Year Mentoring: First Year In Your Hustle


Perfect if you want to take your side hustle to main hustle and growing your brand into a business.

Or even if you’re looking to skip the beginner steps, save time and fast track your hustle into a business bringing in consistent sales and joy.

Then this is for you but brace yourself, 6 months with me will change your life.

  • Your custom built, 1-1 half year mentorship made just for your hustle,

  • 7 video calls over 6 months up to 90mins each to ensure we cover everything,

  • All sessions are recorded to revisit anytime,

  • Unlimited access to me over 6 months as you build your early stage hustle,

  • 20% off my other services valid for 12 months,

  • Exclusive podcasts that only my private clients get to hear,

  • Access to my networks - if I can connect you with someone for a potential collaboration then I’ll make that happen,

  • Free annual pass to the membership HUSTLEPRENEUR.VIP, worth $480,

  • Instant access to my flagship courses Personal Brand Boss & Side Hustle Slingshot, worth over $1,000.

Due to the amount and time and energy I devote to my private client who works with me over these 6 months, I limit the spots to only 5 people.

You’ll have me in your corner every step of the way as we grow your business strategy, personal branding, social media plan, mindset work, busting limiting beliefs, tech & systems and generating sales.

This program is life changing and I can’t wait to work with you and give you my all.