Cart 0



 Just like excelling at physical training, building your hustle muscle takes practice, the right mindset and kickass coaching. It means pushing your limits, strengthening and growing.

To do that we get soul level deep, uncovering what’s holding you back so you can go all in with your hustle. We break through any limiting fears or mindsets, crushing the barriers you’ve put in your own way. We look at your personal branding - empowering you to show up authentically and unapologetically as yourself, so you can pursue what sets your soul on fire.


You’re in the perfect position for #ownyourhustle coaching if:

  • You have an idea and you know it’s goooood, but you’re not sure how to take it out to market

  • You have an idea and you have a strong social following but you’re unsure how to monetise it

  • You’ve only recently launched your hustle and you need a few tweaks to get it humming

  • You’ve been chipping away at your hustle for around 6 months and ready to fast track to side hustle utopia

  • You’re already drawing income in your side hustle and you’re thinking it could be time to plan your transition to main hustle

  • You are not looking for a quick fix, get rich quick scheme, or a quick turnaround, you are in it for the long-term

  • You are ready to put in the work and get shit done

  • You have a huge vision and you are ready to make your mark


“If anyone is looking to change careers, build a personal brand or move roles, I would highly recommend engaging Ruby Lee.”

Michelle Ayyuce

Co-found of ZIPWIRE.CO



I take only 5 clients at a time to make sure I can 100% immerse myself in your goals, your business and help with all my heart and mind. Does that sound exactly what you need? Coaching is by application only so apply now hustler.



One deep dive 40 minute session with me on the topic of your choice.

Got a specific issue you want to pick my brain about?

Side hustles, personal brand, social media, online coaching business, recruitment and hiring advice, career transition, that sort of thing.



Three private video calls over 4 weeks.

Each 30 minute session deep dives into your goals and motivations and backed up with aligned action.

  • PLUS you will have full access to me during our time together via WhatsApp voice messaging and online messaging to ask me anything.

This is the differentiator my clients love about my coaching style - it’s not just about one off calls, its ongoing support throughout the 4-weeks together!

By application only.

Limited places.

Payment plans available.



Nine private video calls over 6 months.

This is for you if you like to roll like a VIP. You have me in your corner for half a year and together we transform your side hustle and personal brand into the powerhouse it deserves to be.

  • PLUS you will have full access to me during our time together via WhatsApp voice messaging and online messaging to ask me anything.

  • PLUS my unlimited feedback on your hustle strategy, personal brand road map, social media plan and content.

  • PLUS you get access 12 months access to Hustlepreneur.VIP with all my video masterclasses.

  • PLUS a golden ticket to 1 of my courses (i.e exercise your ticket and receive a course of your choice for free).

By application only.

Limited places.

Payment plans available.